Advertising

Overview

Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you'll master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.

Your major

Gain vital skills to succeed in the creative world of advertising.Explore effective designs and strategies, advertising development and implementation. Learn how to create ads that hit the mark with audiences.

Your industry experience

All our bachelor’s degrees include a guaranteed Work Integrated Learning opportunity. In units Media and Communications Project A and B (MDA30006 and MDA30007), design and implement a media product of your choice.  In units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002), you'll work in teams on a digital advertising or marketing project.

Skills you’ll learn

  • Communication
  • Problem solving
  • Strategic thinking
  • Teamwork 
  • Time management
  • Video marketing

Your career opportunities

  • Marketing and Sales professional
  • Public Relations Officer
  • Advertising Consultant
  • Media Planner
  • Brand Strategist