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Public Relations
Students will understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.
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Course detail
Describe the course structure, career opportunities, training content, output standards, and business connections.
Program Code:
Duration: 3 years
Faculty: Media and Communications
Location: Hanoi, Ho Chi Minh City
Mode: Full-time
Time launch: 2021
Career Opportunities
Career opportunities: Public Relations Specialist, Events Director, Marketing Director, Brand Manager, Journalist, Project Manager, Blogger, Creative Director, Media Relations Coordinator, Community Manager, Customer Engagement Specialist, Customer Experience Manager.
Education program
Core studies
4 units (50 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
Major
8 units (100 credit points)
Selected major: Public Relations
Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.
| Units | Unit codes | Credit points |
|---|---|---|
| Introduction to Public Relations Theory and Practice | PUB10001 | 12.5 |
| Global Public Relations Practice * | PUB20001 | 12.5 |
| Public Relations Writing * | PUB20003 | 12.5 |
| Issues, Crisis and Risk Communication | PUB20004 | 12.5 |
| Professional Practice: Client and Agency Management * | COM30002 | 12.5 |
| Media and Communications Project A * | MDA30006 | 12.5 |
| Events Management * | PUB30001 | 12.5 |
| Public Relations Project & Campaigns Planning * | PUB30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
Course Learning Outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
- develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- critically evaluate and apply research methodology relevant to the field of media and communication.
Business connection
Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.
Student Work
