Brochure about study at Swinburne…
Are you interested in more information about Swinburne Vietnam? Coming soon in this September!
Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you’ll master the skills demanded by today’s dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.
Describe the course structure, career opportunities, training content, output standards, and business connections.
Duration: 3 years
Faculty: Media and Communications
Location: Hanoi, Ho Chi Minh City
Time launch: 2021
Career opportunities: Public Relations Specialist, Events Director, Marketing Director, Brand Manager, Journalist, Project Manager, Blogger, Creative Director, Media Relations Coordinator, Community Manager, Customer Engagement Specialist, Customer Experience Manager.
4 units (50 credit points)
|Professional Communication Practice
|Media Content Creation
|Introduction to Media Studies
|Global Media Industries
8 units (100 credit points)
Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.
|Introduction to Public Relations Theory and Practice
|Global Public Relations Practice *
|Public Relations Writing *
|Issues, Crisis and Risk Communication
|Professional Practice: Client and Agency Management *
|Media and Communications Project A *
|Events Management *
|Public Relations Project & Campaigns Planning *
*Outcome unit – completion demonstrates the attainment of course learning outcomes
Course Learning Outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.