Swinburne > Course > Media and Communication > Public Relations

Public Relations

Students will understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

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Course detail:

Program Code:

Duration: 3 years

Faculty: Media and Communications

Location: Hanoi, Ho Chi Minh City

Mode: Full-time

Time launch: 2021

Career Opportunities

Career opportunities: Public Relations Specialist, Events Director, Marketing Director, Brand Manager, Journalist, Project Manager, Blogger, Creative Director, Media Relations Coordinator, Community Manager, Customer Engagement Specialist, Customer Experience Manager.

Education program

Core studies 

4 units (50 credit points)

Units Unit codes Credit points
Professional Communication Practice COM10007 12.5
Media Content Creation JOU10007 12.5
Introduction to Media Studies MDA10001 12.5
Global Media Industries MDA10008 12.5

Major 

8 units (100 credit points)

 

Selected major: Public Relations

Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.

Units Unit codes Credit points
Introduction to Public Relations Theory and Practice PUB10001 12.5
Global Public Relations Practice * PUB20001 12.5
Public Relations Writing * PUB20003 12.5
Issues, Crisis and Risk Communication PUB20004 12.5
Professional Practice: Client and Agency Management * COM30002 12.5
Media and Communications Project A * MDA30006 12.5
Events Management * PUB30001 12.5
Public Relations Project & Campaigns Planning * PUB30003 12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

 

Course Learning Outcomes

On successful completion of the Bachelor of Media and Communication, graduates will be able to:

  • develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
  • recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
  • reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • critically evaluate and apply research methodology relevant to the field of media and communication.

Business connection

Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.

Student Work

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