Advertising

In advertising, great creativity is extremely necessary to make products and services stand out. The art of making an impression is something that few can master. But with an Advertising degree from Swinburne Vietnam, students can confidently step into the world of creativity and branding.

Students will gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

Image credit: Harvard Business Review

Course detail:

Program Code:

Duration: 3 years

Faculty: Media and Communications

Location: Hanoi, Ho Chi Minh City

Mode: Full-time

Time launch: 2021

Career Opportunities

Career opportunities: Media & Marketing Specialist, Content Creator, Public Relations Specialist, Advertising Consultant, Media Planning Specialist, Brand Strategist, Digital Marketing Specialist, Creative Director.

Education program

Core studies 

4 units (50 credit points)

Units Unit codes Credit points
Professional Communication Practice COM10007 12.5
Media Content Creation JOU10007 12.5
Introduction to Media Studies MDA10001 12.5
Global Media Industries MDA10008 12.5

Major 

8 units (100 credit points)

Selected major: Advertising

Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.

Units Unit codes Credit points
Principles of Advertising ADV10001 12.5
Advertising Issues: Regulation, Ethics & Cultural Considerations * ADV20001 12.5
Concept Development and Copywriting ADV20002 12.5
Business of Media MDA20001 12.5
Sports/Advertising/Media MDA20011 12.5
Advertising, Media Planning and Purchasing * ADV30001 12.5
Advertising Management and Campaigns Project * ADV30002 12.5
Professional Practice: Client and Agency Management * COM30002 12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

Course Learning Outcomes

On successful completion of the Bachelor of Media and Communication, graduates will be able to:

  • develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
  • recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
  • reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • critically evaluate and apply research methodology relevant to the field of media and communication.

Business connection

Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.

Student Work

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