Brochure about study at Swinburne…
Are you interested in more information about Swinburne Vietnam? Coming soon in this September!
Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you’ll master the skills demanded by today’s dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.
Describe the course structure, career opportunities, training content, output standards, and business connections.
Duration: 3 years
Faculty: Media and Communications
Location: Hanoi, Ho Chi Minh City
Time launch: 2021
Career opportunities: Media & Marketing Specialist, Content Creator, Public Relations Specialist, Advertising Consultant, Media Planning Specialist, Brand Strategist, Digital Marketing Specialist, Creative Director.
4 units (50 credit points)
|Professional Communication Practice
|Media Content Creation
|Introduction to Media Studies
|Global Media Industries
8 units (100 credit points)
Gain vital knowledge and skills needed to succeed in the complex and creative world of advertising. Explore effective design and strategy, as well as advertising development, implementation and evaluation. Learn how to design advertisements that not only please clients but achieve the ultimate purpose of reaching the audience in the desired way.
|Principles of Advertising
|Advertising Issues: Regulation, Ethics & Cultural Considerations *
|Concept Development and Copywriting
|Business of Media
|Advertising, Media Planning and Purchasing *
|Advertising Management and Campaigns Project *
|Professional Practice: Client and Agency Management *
*Outcome unit – completion demonstrates the attainment of course learning outcomes
Course Learning Outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.