Swinburne > Course > Business > Marketing


We believe that marketing is relevant to all areas of business. That’s why our marketing courses provide skills to work in marketing at every stage of your career.

Our marketing courses explore marketing principles, concepts and practice. We provide an understanding of the significance of marketing in the wider business context. You’ll learn how to be strategic, use technology effectively, and to adapt to change.

By the time you graduate you’ll have the confidence and skills to apply your knowledge to the workplace.

Course detail:

Program Code:

Duration: 3 years

Faculty: Business

Location: Hanoi

Mode: Full–time

Time launch: September 2019

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Career Opportunities

Graduates may wish to seek employment in a wide range of fields such as accounting, business analysis, commercial law, communications, entrepreneurship, event management, finance, human resources, international business, management, marketing or public relations.

Education program

Successful completion of the Bachelor of Business (Professional) requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
The course is delivered through lectures, tutorials, projects, group work and industry placements.
Assessments will vary with each course but may include examinations, assignments, presentations, projects and group work.

Course Learning Outcomes

• Students who successfully complete this course will be able to:
• define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
• systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
• formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
• coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
• communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
• build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
• work collaboratively in diverse groups
• appraise workplace expectations and opportunities related to their discipline, and integrate their studies with professional practice to enhance their career readiness

Business connection

Student Work