Swinburne > Course > Business > Marketing


We believe that marketing is relevant to all areas of business. That’s why our marketing courses provide skills to work in marketing at every stage of your career.

Our marketing courses explore marketing principles, concepts and practice. We provide an understanding of the significance of marketing in the wider business context. You’ll learn how to be strategic, use technology effectively, and to adapt to change.

By the time you graduate you’ll have the confidence and skills to apply your knowledge to the workplace.

Image credit: Nef Digital

Course detail:

Program Code:

Duration: 3 years

Faculty: Business

Location: Hanoi

Mode: Full–time

Time launch: September 2019

Career Opportunities

Graduates may wish to seek employment in a wide range of fields such as accounting, business analysis, commercial law, communications, entrepreneurship, event management, finance, human resources, international business, management, marketing or public relations.

Education program

Successful completion of the Bachelor of Business (Professional) requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

The course is delivered through lectures, tutorials, projects, group work and industry placements.

Assessments will vary with each course but may include examinations, assignments, presentations, projects and group work.


Core studies 

8 units (100 credit points)

Units Unit codes Credit points
Financial Information for Decision Making ACC10007 12..5
Innovative Business Practice BUS10012 12.5
Economic Principles ECO10004 12.5
Introduction to Business Information Systems INF10003 12.5
Introduction to Management MGT10001 12.5
Fundamentals of Marketing MKT10007 12.5
Industry Consulting Project * BUS30009 12.5
Advanced Innovative Business Practice * BUS30024 12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes.



8 units (100 credit points)


Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you’ll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

Units Unit codes Credit points
Marketing Research and Analytics * MKT20019 12.5
Integrated Marketing Communication MKT20021 12.5
Consumer Behaviour MKT20025 12.5
Marketing and Innovation MKT20031 12.5
Frontiers in Digital Marketing MKT20032 12.5
Marketing Strategy and Planning * MKT30016 12.5
Innovative Branding * MKT30017 12.5
Marketing Insights * MKT30018 12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes


Course Learning Outcomes

Students who successfully complete this course will be able to:

  • define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
  • systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
  • coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • work collaboratively in diverse groups
  • appraise workplace expectations and opportunities related to their discipline, and integrate their studies with professional practice to enhance their career readiness

Business connection

Student Work