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Marketing
Develop advanced marketing and managerial skills to think strategically and succeed in this exciting industry. In this major, you’ll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver integrated marketing strategies.
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Course detail
Describe the course structure, career opportunities, training content, output standards, and business connections.
Program Code:
Duration: 3 years
Faculty: Business
Location: Hanoi
Mode: Full–time
Time launch: September 2019
Career Opportunities
- Marketing Specialist
- Market Research Manager
- Advertising Consultant
- Brand Manager
- Product Manager
Education program
Successful completion of the Bachelor of Business (Professional) requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
The course is delivered through lectures, tutorials, projects, group work and industry placements.
Assessments will vary with each course but may include examinations, assignments, presentations, projects and group work.
Core studies
8 units (100 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Financial Information for Decision Making | ACC10007 | 12..5 |
| Innovative Business Practice | BUS10012 | 12.5 |
| Economic Principles | ECO10004 | 12.5 |
| Introduction to Business Information Systems | INF10003 | 12.5 |
| Introduction to Management | MGT10001 | 12.5 |
| Fundamentals of Marketing | MKT10007 | 12.5 |
| Industry Consulting Project * | BUS30009 | 12.5 |
| Advanced Innovative Business Practice * | BUS30024 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes.
Major
8 units (100 credit points)
Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you’ll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
| Units | Unit codes | Credit points |
|---|---|---|
| Marketing Research and Analytics * | MKT20019 | 12.5 |
| Integrated Marketing Communication | MKT20021 | 12.5 |
| Consumer Behaviour | MKT20025 | 12.5 |
| Marketing and Innovation | MKT20031 | 12.5 |
| Frontiers in Digital Marketing | MKT20032 | 12.5 |
| Marketing Strategy and Planning * | MKT30016 | 12.5 |
| Innovative Branding * | MKT30017 | 12.5 |
| Marketing Insights * | MKT30018 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
Course Learning Outcomes
Students who successfully complete this course will be able to:
- define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
- systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
- formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
- coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
- communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
- build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
- work collaboratively in diverse groups
- appraise workplace expectations and opportunities related to their discipline, and integrate their studies with professional practice to enhance their career readiness
Business connection
Student Work
