Brochure about study at Swinburne…
Are you interested in more information about Swinburne Vietnam? Coming soon in this September!
Social Media – Major
CRICOS Course Code: 088390J
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their uses and innovations across the industry.
Course detail
Describe the course structure, career opportunities, training content, output standards, and business connections.
Duration: 3 years
Fees:
Please refer to Tuition Fee for more information.
Faculty: Media and Communication
Location: Hanoi, Da Nang, Ho Chi Minh City
Study Mode: Full-time
Intake:
Semester Jan, Semester May, Semester Sep
Entry Requirements:
Please refer to Admission Requirements for details.
English Language Requirements:
Please refer to Admission Requirements for details.
Note:
International students are subject to meet entry requirements. To find out country-specific entry requirements, please visit the International entry requirement page.
Career Opportunities
Career Opportunities: Digital Advertising Specialist, Creative Director, Blogger, Social Media Specialist, Journalist, Editor, Customer Engagement Specialist, Customer Experience Manager Customer, Media Specialist, Content Creator, Program Producer.
Education program
Core studies
4 units (50 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
Major
Major
8 units (100 credit points)
Selected major: Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
| Units | Unit codes | Credit points |
|---|---|---|
| Innovation Cultures: Perspectives on Science and Technology | MDA10006 | 12.5 |
| Networked Selves | MDA20003 | 12.5 |
| Digital Communities | MDA20009 | 12.5 |
| The Media in Australia | MDA20010 | 12.5 |
| Sports/Advertising/Media * | MDA20011 | 12.5 |
| Media and Communications Project B * | MDA30007 | 12.5 |
| Researching Social Media Publics * | MDA30012 | 12.5 |
| Media Analytics and Visualisation * | MDA30017 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
For more details, please refer to the Course Enrolment Planner.
Course Learning Outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
- Identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
- Analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
- Demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
- Initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
- Design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
- Explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures.
- Engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
- Apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning.
Business connection
Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.
Student Work
