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Social Media – Major

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their uses and innovations across the industry.

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Swinburne CRICOS provider code: CRISCOS 00111D
TEQSA registered: TEQSA PRV12148 Australian University

Course detail

Describe the course structure, career opportunities, training content, output standards, and business connections.

Duration: 3 years
Fees:

Please refer to Tuition Fee for more information.

Faculty: Media and Communication
Location: Hanoi, Da Nang, Ho Chi Minh City
Study Mode: Full-time
Intake:

Semester Jan, Semester May, Semester Sep

Entry Requirements:

Please refer to Admission Requirements for details.

English Language Requirements:

Please refer to Admission Requirements for details.

Note:

International students are subject to meet entry requirements. To find out country-specific entry requirements, please visit the International entry requirement page.

Career Opportunities

Career Opportunities: Digital Advertising Specialist, Creative Director, Blogger, Social Media Specialist, Journalist, Editor, Customer Engagement Specialist, Customer Experience Manager Customer, Media Specialist, Content Creator, Program Producer.

Education program

Core studies

4 units (50 credit points)

Units Unit codes Credit points
Communicating with Data MDA10012 12.5
Content Creator Lab MDA10018 12.5
Introduction to Media Studies MDA10001 12.5
Global Media Industries MDA10008 12.5

Major

Major

8 units (100 credit points)

Selected major: Social Media

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Units Unit codes Credit points
Interactive storytelling JOU20007 12.5
Social Media Cultures MDA10013 12.5
Social Media Strategy MDA10015 12.5
Media Analytics and Visualisation MDA20026 12.5
Business of Media and Entrepreneurship MDA20028 12.5
Researching Social Media Publics MDA30012 12.5
Social Media Industry Project MDA30021 12.5
Social Media, Social Impact MDA30022 12.5

For more details, please refer to the Course Enrolment Planner.

Course Learning Outcomes

On successful completion of the Bachelor of Media and Communication, graduates will be able to:

  • Identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
  • Analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
  • Demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
  • Initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
  • Design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
  • Explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures.
  • Engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
  • Apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning.

Business connection

Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.

Student Work

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Brochure about study at Swinburne…

Are you interested in more information about Swinburne Vietnam? Coming soon in this September!