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Social media has become an integral part of modern society. Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their us and innovation across industry
Describe the course structure, career opportunities, training content, output standards, and business connections.
Program Code:
Duration: 3 years
Faculty: Media and Communications
Location: Hanoi, Ho Chi Minh City
Mode: Full-time
Time launch: September 2020
Career Opportunities
Career Opportunities: Digital Advertising Specialist, Creative Director, Blogger, Social Media Specialist, Journalist, Editor, Customer Engagement Specialist, Customer Experience Manager Customer, Media Specialist, Content Creator, Program Producer.
Education program
4 units (50 credit points)
Units | Unit codes | Credit points |
---|---|---|
Professional Communication Practice | COM10007 | 12.5 |
Media Content Creation | JOU10007 | 12.5 |
Introduction to Media Studies | MDA10001 | 12.5 |
Global Media Industries | MDA10008 | 12.5 |
Major
8 units (100 credit points)
Units | Unit codes | Credit points |
---|---|---|
Innovation Cultures: Perspectives on Science and Technology | MDA10006 | 12.5 |
Networked Selves | MDA20003 | 12.5 |
Digital Communities | MDA20009 | 12.5 |
The Media in Australia | MDA20010 | 12.5 |
Sports/Advertising/Media * | MDA20011 | 12.5 |
Media and Communications Project B * | MDA30007 | 12.5 |
Researching Social Media Publics * | MDA30012 | 12.5 |
Media Analytics and Visualisation * | MDA30017 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
Course Learning Outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
Business connection
Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.