Social Media

Social media has become an integral part of modern society. Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their us and innovation across industry

What is Hackathon 2

Course detail

Describe the course structure, career opportunities, training content, output standards, and business connections.

Program Code:

Duration: 3 years

Faculty: Media and Communications

Location: Hanoi, Ho Chi Minh City

Mode: Full-time

Time launch: September 2020

Career Opportunities

Career Opportunities: Digital Advertising Specialist, Creative Director, Blogger, Social Media Specialist, Journalist, Editor, Customer Engagement Specialist, Customer Experience Manager Customer, Media Specialist, Content Creator, Program Producer.

Education program

Core studies 

4 units (50 credit points)

Units Unit codes Credit points
Professional Communication Practice COM10007 12.5
Media Content Creation JOU10007 12.5
Introduction to Media Studies MDA10001 12.5
Global Media Industries MDA10008 12.5

 

Major

Major 

8 units (100 credit points)

Selected major: Social Media

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Units Unit codes Credit points
Innovation Cultures: Perspectives on Science and Technology MDA10006 12.5
Networked Selves MDA20003 12.5
Digital Communities MDA20009 12.5
The Media in Australia MDA20010 12.5
Sports/Advertising/Media * MDA20011 12.5
Media and Communications Project B * MDA30007 12.5
Researching Social Media Publics * MDA30012 12.5
Media Analytics and Visualisation * MDA30017 12.5

*Outcome unit – completion demonstrates the attainment of course learning outcomes

Course Learning Outcomes

On successful completion of the Bachelor of Media and Communication, graduates will be able to:

  • develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
  • formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
  • exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
  • critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
  • recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
  • apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
  • reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
  • critically evaluate and apply research methodology relevant to the field of media and communication.
 

Business connection

Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.

Student Work

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