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Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their uses and innovations across the industry.
Course detail
Describe the course structure, career opportunities, training content, output standards, and business connections.
Program Code:
Duration: 3 years
Faculty: Media and Communications
Location: Hanoi, Da Nang, Ho Chi Minh City
Mode: Full-time
Time launch: September 2020
Career Opportunities
Career Opportunities: Digital Advertising Specialist, Creative Director, Blogger, Social Media Specialist, Journalist, Editor, Customer Engagement Specialist, Customer Experience Manager Customer, Media Specialist, Content Creator, Program Producer.
Education program
Core studies
4 units (50 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
Major
Major
8 units (100 credit points)
Selected major: Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
| Units | Unit codes | Credit points |
|---|---|---|
| Innovation Cultures: Perspectives on Science and Technology | MDA10006 | 12.5 |
| Networked Selves | MDA20003 | 12.5 |
| Digital Communities | MDA20009 | 12.5 |
| The Media in Australia | MDA20010 | 12.5 |
| Sports/Advertising/Media * | MDA20011 | 12.5 |
| Media and Communications Project B * | MDA30007 | 12.5 |
| Researching Social Media Publics * | MDA30012 | 12.5 |
| Media Analytics and Visualisation * | MDA30017 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
Course Learning Outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
- develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
- formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
- exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
- critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
- recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
- apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
- reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
- critically evaluate and apply research methodology relevant to the field of media and communication.
Business connection
Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.
Student Work
