Make a positive social impact on business as an individual and part of a team in government, for-profit and for-purpose businesses. Select a major area of specialisation and combine it with your core business studies to become a business innovator and learn how to think like an entrepreneur. Plus, there are no exams except where required for professional accreditation. 

Your major

Develop advanced marketing and managerial skills to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver integrated marketing strategies.

Your industry experience

Bolster your CV with real industry experience while you study through our Work Integrated Learning programs – a guaranteed part of all our bachelor degrees. This can include placements, internships or industry-linked projects. 

Skills you’ll learn

  • Analytics management
  • Digital and Multi-channel marketing
  • Interpersonal skills
  • Marketing research
  • Strategic planning
  • Trend forecasting

Your career opportunities

  • Marketing Specialist
  • Market Research Manager
  • Advertising Consultant
  • Brand Manager
  • Product Manager