Business Analytics & Analysis – Major

General Introduction

Business Analytics & Analysis is a field of study and application that leverages business data to help organizations gain deeper insights into their operations and make effective strategic decisions. This discipline focuses on applying data analysis methodologies and the latest technologies to enable organizations to better understand their performance, thereby supporting accurate and timely decision-making.

With the continuous advancement of technology and the growing trend of digital transformation, Business Analytics & Analysis not only offers promising career opportunities but also serves as a critical factor in helping businesses adapt and thrive in an increasingly complex and globalized business environment.

Introduction to the Business Analytics Major at Swinburne Vietnam

The Business Analytics & Analysis program at Swinburne University of Technology (Australia) is one of the few programs accredited by AACSB. AACSB (Association to Advance Collegiate Schools of Business) is a globally recognized accreditation body for business schools and programs.

BAA BA MKT Log

The Business Analytics & Analysis major at Swinburne Vietnam provides students with valuable opportunities for in-depth learning and professional development in the field of business data analytics. The curriculum not only equips students with knowledge of modern data analysis methodologies but also integrates advanced technologies and practical applications relevant to today’s digital business landscape. Students will learn from highly experienced lecturers with strong industry connections, helping bridge the gap between academic theory and real-world practice.

Swinburne CRICOS Provider Code: CRICOS 00111D

TEQSA Registered: TEQSA PRV12148 Australian University

Course detail

Describe the course structure, career opportunities, training content, output standards, and business connections.

Duration: 3 years
Fees:

Please refer to Tuition Fee for more information.

Faculty: Business
Location: Hanoi, Da Nang, HCMC
Study Mode: Full-time
Intake:

Semester Jan, Semester May, Semester Sep

Entry Requirements:

Please refer to Admission Requirements for details.

English Language Requirements:

Please refer to Admission Requirements for details.

Note:

International students are subject to meet entry requirements. To find out country-specific entry requirements, please visit the International entry requirement page.

Career Opportunities

Students majoring in Business Analytics & Analysis have access to a wide range of attractive and diverse career opportunities across various industries. Upon graduation, they may pursue roles such as:

  • Business Analyst
  • Data Analyst
  • Business Intelligence Analyst
  • Big Data Specialist
  • Data Manager
  • Forecasting Analyst

Education program

The Business Analytics major focuses on equipping students with the essential knowledge and practical skills required for careers in the field of Business Analytics. The program is designed to be completed over 3 years and consists of a total of 300 credit points, equivalent to 24 units, with each unit carrying 12.5 credit points.

In addition to 8 core units, students will undertake 8 major units and 8 elective units to further broaden and enhance their expertise.

  • Core units provide students with fundamental knowledge and foundational concepts in business and related disciplines, enabling them to develop a strong academic base before progressing to more specialized studies.
ECO10005 – Economics for Business Decision Making
ACC10007 – Financial Information for Decision Making
MGT10009 – Contemporary Management Principles
MKT10009 – Marketing and the Consumer Experience
BUS10015 – Creative Mindset and Entrepreneurship
INF10024 – Business Digitalisation
BUS30031 – Sustainable Business Practice
BUS30032 – Business Consulting Project

 

  • Major units offer in-depth knowledge and specialized expertise in the field of Business Analytics. Through these subjects, students gain hands-on experience and practical skills that prepare them for professional roles in the industry.
BUS10014 – Business for Sustainability, Social Change and Impact
INF10025 – Data Management and Analytics
INF20029 – Digital Business Analysis and Design
INF20030 – Cloud Approaches for Enterprise Systems
INF30004 – Business Intelligence and Data Visualisation
INF30034 – Agile Methods for Business Analysis
INF30035 – Business Process Analysis
INF30036 – Business Analytics and Artificial Intelligence

 

  • Elective units are designed to supplement and enhance students’ academic and professional development. In addition to core and major units, students may choose from a range of elective subjects to broaden their knowledge base, strengthen complementary skills, and maximize their individual potential according to their interests and career aspirations.

Course Learning Outcomes

Upon completion of this program, students will be able to:

  • Develop a strong understanding of Business Analytics: Students will acquire comprehensive knowledge of data analysis methodologies and widely used digital technologies in modern business environments.
  • Apply data analysis and data mining skills: Students will be capable of utilizing analytical tools and techniques to process data and extract meaningful insights from business information.
  • Demonstrate practical application skills: Students will undertake real-world projects to address complex business challenges through the effective use of data and analytics.
  • Manage data effectively: Students will understand and apply principles of secure and efficient data management within business contexts.

These learning outcomes ensure that graduates of the Business Analytics & Analysis program at Swinburne Vietnam are well-equipped with the competencies required to meet evolving labor market demands and contribute effectively to the growth and success of organizations and enterprises in today’s digitalized and globalized business environment.

Business connection

Swinburne Vietnam collaborates with leading enterprises in Vietnam to provide students with valuable real-world experiences. This partnership offers students opportunities to participate in practical projects and engage directly with real business environments.

Through these projects, students are challenged to solve actual business problems, enabling them to develop professional expertise, strengthen analytical capabilities, and gain hands-on industry experience.

Student Work

hr
hr
hr