Public Relations
Overview
Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you'll master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.Your major
Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with chosen targeted audiences through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.Your industry experience
All our bachelor’s degrees include a guaranteed Work Integrated Learning opportunity. In units Media and Communications Project A and B (MDA30006 and MDA30007), design and implement a media product of your choice. In units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002), you'll work in teams on a digital advertising or marketing project.Skills you’ll learn
- Digital literacy
- Presenting
- Problem solving
- Project management
- Strategic communication planning
- Writing
Your career opportunities
- Communications Officer
- Crisis Manager
- Fundraising and Sponsorship Coordinator
- Public Relations Officer
- Marketing Officer
