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Public Relations – Major
CRICOS Course Code: 088390J
Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you’ll master the skills demanded by today’s dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.
Image Credit: Forbes
Course detail
Describe the course structure, career opportunities, training content, output standards, and business connections.
Duration: 3 years
Fees:
Please refer to Tuition Fee for more information.
Faculty: Media and Communication
Location: Hanoi, Da Nang, Ho Chi Minh City
Study Mode: Full-time
Intake:
Semester Jan, Semester May, Semester Sep
Entry Requirements:
Please refer to Admission Requirements for details.
English Language Requirements:
Please refer to Admission Requirements for details.
Note:
International students are subject to meet entry requirements. To find out country-specific entry requirements, please visit the International entry requirement page.
Career Opportunities
Career opportunities: Public Relations Specialist, Events Director, Marketing Director, Brand Manager, Journalist, Project Manager, Blogger, Creative Director, Media Relations Coordinator, Community Manager, Customer Engagement Specialist, Customer Experience Manager.
Education program
Core studies
4 units (50 credit points)
| Units | Unit codes | Credit points |
|---|---|---|
| Professional Communication Practice | COM10007 | 12.5 |
| Media Content Creation | JOU10007 | 12.5 |
| Introduction to Media Studies | MDA10001 | 12.5 |
| Global Media Industries | MDA10008 | 12.5 |
Major
8 units (100 credit points)
Selected major: Public Relations
Understand how to influence and manage the public perception of an organisation. Learn to effectively communicate with a chosen target audience through the production of engaging content, targeted messaging and strategic campaigns. Along with writing skills and event management, you will develop an understanding of new media, digital marketing and crisis communication. This degree is professionally accredited by the Public Relations Institute of Australia.
| Units | Unit codes | Credit points |
|---|---|---|
| Introduction to Public Relations Theory and Practice | PUB10001 | 12.5 |
| Global Public Relations Practice * | PUB20001 | 12.5 |
| Public Relations Writing * | PUB20003 | 12.5 |
| Issues, Crisis and Risk Communication | PUB20004 | 12.5 |
| Professional Practice: Client and Agency Management * | COM30002 | 12.5 |
| Media and Communications Project A * | MDA30006 | 12.5 |
| Events Management * | PUB30001 | 12.5 |
| Public Relations Project & Campaigns Planning * | PUB30003 | 12.5 |
*Outcome unit – completion demonstrates the attainment of course learning outcomes
For more details, please refer to the Course Enrolment Planner.
Course Learning Outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:
- Identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
- Analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
- Demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
- Initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
- Design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
- Explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures.
- Engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
- Apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning.
Business connection
Swinburne Vietnam’s strategic network which includes FPT Group’s companies and partners, helps connect students with leading industry experts and professionals. Students will learn to reach out and build professional relationships that can blossom into lifelong mentorship opportunities.
Student Work
