Social Media


Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you'll master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.

Your major

Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts.  Learn how to analyse new and emerging media technologies and drive their uses and innovations across the industry.

Your industry experience

All our bachelor’s degrees include a guaranteed Work Integrated Learning opportunity. In units Media and Communications Project A and B (MDA30006 and MDA30007), design and implement a media product of your choice.  In units Digital Marketing Project 1 and 2 (DIG30001 and DIG30002), you'll work in teams on a digital advertising or marketing project.

Skills you’ll learn

  • Analytical analysis
  • Communication
  • Consulting
  • Content development
  • Digital literacy
  • Strategy

Your career opportunities

  • Digital Advertising Specialist
  • Digital Marketer
  • Social Media Officer
  • Social Media Producer