Swinburne > Subjects > ADV30002 – Advertising Management and Campaigns Project

ADV30002 – Advertising Management and Campaigns Project

ADV30002      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                        Contact hours

1 Semester                                                      36 hours

Prerequisites

50 Credit Points at Level 2 & Principles of Advertising (ADV10001)

Corequisites

N/A

Aims and Objectives

This unit introduces students to advanced advertising practice, applied to the development and implementation of advertising campaigns. It aims to provide graduates with appropriate knowledge and competence in researching, planning, implementing and evaluating advertising campaigns whether for corporations, non-profit organisations or government agencies and departments.

Students who successfully complete this unit will be able to:
1. Analyse critically a given advertising issue from many perspectives
2. Evaluate and set realistic communication and media objectives, campaign strategies and expectations and performance within budgetary guidelines
3. Synthesise and apply objectives and strategies to targeted groups efficiently and effectively
4. Analyse and evaluate critically the comprehensive procedures involved in an advertising campaign
5. Organise information into a uniform client report and presentation
6. Identify and promote consistently good advertising practices

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently