MDA10001 – Introduction to Media Studies

MDA10001      |       12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                             Contact hours

One Semester                                       36 hours





Aims and Objectives

This unit introduces students to the fundamentals of media studies, with a focus on texts, contexts, and the history of media and media studies. This enables students to understand the significant contribution that the media make to the formation of society and culture. Students will also be introduced to competing frameworks for understanding media and their merits.

Students who successfully complete this unit will be able to:
1. Relate specific texts to broader social contexts
2. Describe the purpose of cultural and critical theory
3. Analyse the relationship between theory and practice
4. Critically analyse media texts
5. Examine the issues surrounding media production, distribution and ownership

General Skills Outcome

– Problem solving skills
– Analysis skills
– Communication skills
– Ability to tackle unfamiliar problems
– Ability to work independently