MDA20001 – Business of Media

MDA20001      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                        Contact hours

1 Semester                                                      36 hours





Aims and Objectives

This unit explores the social, ethical and practical dimensions of media as an economic activity. The unit uses a series of case studies to investigate the diversity of business models that underpin traditional and emerging forms of media, and examines how the media functions with respect to other social, political and economic institutions. Students will be introduced to a range of skills and concepts that are crucial to understanding and operating within contemporary media businesses.

Students who successfully complete this unit will be able to:
1. Apply skillsets required for working in media and communications professions to the analysis of key business models within the industry
2. Analyse a contemporary media sector and evaluate the impact of current trends in media consumption
3. Develop a proposal for a new media product and/or service, based on established media business principles
4. Evaluate the current market conditions affecting media organisations

General Skills Outcome

• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently