Swinburne > Subjects > PUB20002 – Public Relations Theory and Practice

PUB20002 – Public Relations Theory and Practice

PUB20002      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                        Contact hours

One Semester                                                 36 hours

Prerequisites

Professional Communication Practice (COM10007)

Corequisites

N/A

Aims and Objectives

This unit introduces students to the principles, theories, models, roles and approaches of public relations by examining the basic definition(s), perceptions, relevant concepts, theories, and application fields of the profession.

Students who successfully complete this unit will be able to:
1. Demonstrate a familiarity with the history of modern public relations
2. Articulate knowledge of public relations models and theories
3. Articulate awareness of the different approaches to public relations, as well as the need for socially responsible and ethical public relations    
4. Demonstrate a fundamental knowledge and understanding against which practice can be benchmarked and understood
5. Demonstrate an understanding of public relations planning and presentation
6. Understand public relations problems and issues

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently