Swinburne > Subjects > PUB20003 – Public Relations Writing

PUB20003 – Public Relations Writing

PUB20003      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                         Contact hours

1 Semester                                                      36 hours

Prerequisites

50 Credit Points and Professional Communication Practice (COM10007)

Concurrent Prerequisite

Public Relations Theory and Practice (PUB20002)

Corequisites

N/A

Aims and Objectives

This unit is designed to introduce students to the key concepts and basic skills required of public relations writers, within contemporary public relations practice. It also aims to help build confidence in writing; so it’s introductory and developmental.

Students who successfully complete this unit will be able to:
1. Demonstrate basic writing skills with ability to adapt and apply these to public relations writing
2. Critically analyse public relations writing examples
3. Consider and apply appropriate communication and persuasion theories to public relations writing for specific publics
4. Systematically plan for effective public relations writing
5. Apply appropriate research methods, legal and ethical considerations to public relations writing
6. Demonstrate how to build and maintain relationships with media, including how to identify, research, develop, and circulate news-worthy and feature-worthy copy
7. Evaluate the importance of online media, including ‘social media’, to public relations writing

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently