Swinburne > News > Media and Communication > STUDENTS ATTENDING MARKETING LECTURE WITH GUEST PROF. DR. GORDON CAMPBELL.

STUDENTS ATTENDING MARKETING LECTURE WITH GUEST PROF. DR. GORDON CAMPBELL.

On March 22, Swinburne Vietnam organized a Marketing/Branding session with Guest Dr. Gordon CAMPBELL in Australia, with the moderation of Dr. Bich Hanh TRAN on the topic of Branding and the Branding case for Covid-19 Vaccine.

Branding

In this lecture, students learned the importance of branding, brand positioning and five brand personalities. Following Branding theories, Dr. Gordon Campbell raised a branding exercise for Covid-19 Vaccine which required students to apply brand personality aspect to a Covid-19 vaccine from the point of view of the people who need to be vaccinated. A remarkable point in Prof. Gordon’s lecture was the example on the methods Australian Government used to create a convincing vaccine brand, showing assurance and approval in all brand personality aspects such as using Government official website and using the right keywords and symbols.

 

To wrap up the lecture, Dr. Bich Hanh TRAN addressed a team-work assignment for students, in which students suggest the type of brand personality and practices/tactics to develop Covid-19 vaccine campaign in Vietnam.


Media and Communication

Media Workshop: Skills to work at Vietnam Television

In Media Industry, working in a professional environment is a dream come true. Thus, Swinburne Vietnam brings students tips to…

Digitalization and its influence on Media and Communication Industry

The digital transformation has influenced various business. It has changed the way we live. It appears in every corner –…

Scholarship Scheme 2020

“Delighting the Future” Scholarship scheme The winner of the scholarship is chosen not only based on academic results and achievements,…