INB20009 – Global and Digital Marketplaces

INB20009      |       12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                             Contact hours

One Semester                                       36 hours





Aims and Objectives

This unit was called Managing the Global Marketplace

This unit provides students with the necessary knowledge and skills to enable them to analyse the dynamics of global marketplace within which an international firm operates. This unit requires students to apply theories of global marketplace, global consumer culture and global online networks to effectively exploit global marketplace opportunities. Students are expected to develop a thorough understanding of the evolving nature of the global marketplace and the virtual marketspace with a view to adding value to an international firm.

Students who successfully complete this unit will be able to:
1. Individually and in groups identify the underlying principles and assumptions underpinning theories of global marketplace, global consumer culture and social networks
2. Describe the key components of virtual marketspace affecting the overall global market approach of an international firm
3. Analyse and critique the interface between virtual and brick & mortar operations of an international firm
4. Develop appropriate social network-based strategies with a view to effectively utilizing global market opportunities

General Skills Outcome

• Teamwork skills
• Problem solving skills
• Analysis skills
• Communication skills
• Ability to tackle unfamiliar problems
• Ability to work independently