Swinburne > Subjects > MGT30005 – Strategic Planning

MGT30005 – Strategic Planning

MGT30005     |       12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                             Contact hours

One Semester                                       36 hours

Prerequisites

187.5 credit points

Corequisites

N/A

Aims and Objectives

This unit focuses on deepening students’ knowledge and skills in strategic planning by providing a practical and critical approach to formulating and implementing corporate, business and functional strategies. Through application of theoretical frameworks to real-world information, students will learn how strategic approaches can be aligned and integrated with business planning. Learning from this unit enables and guides decision making in both the domestic and global environments. This unit will prepare students to respond to challenging environments, take advantage of emerging opportunities, and encourage strategic thinking to develop an effective and sustainable organisational strategy.

Students who successfully complete this unit will be able to:
1. Comprehend and critique theories of strategy
2. Undertake research and utilise relevant strategic management techniques to develop organisational strategies and evaluate their effectiveness
3. Analyse an organisation’s internal and external environment to understand the nature of competitive advantage
4. Develop a business case for a new initiative that displays clear alignment with organisational strategies
5. Communicate effectively and work collaboratively as a lead or member of a team

General Skills Outcome

• Problem solving skills
• Analysis skills
• Communication skills
• Teamwork skills
• Ability to tackle unfamiliar problems and
• Ability to work independently