PUB20001 – Global Relations Practice

PUB20001      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                            Contact hours

One Semester                                                    36 hours


Professional Communication Practice (COM10007)

Concurrent Prerequisite:

Public Relations Theory and Practice (PUB20002)



Aims and Objectives

This unit introduces students to the theoretical and practical underpinnings of global public relations (GPR) practice. Students will be continually encouraged to develop their competencies through exposure to best practice in GPR, communication, ethics, research, planning and deployment of cross-border public relations. Learning will be individual and group based on a combination of theory, analysis of case studies and practical application.

Students who successfully complete this unit will be able to:
1. Identify and scope opportunities for global and cross-border public relations
2. Produce and present public relations plans that accommodate suitable measures for challenges, and cultural and ethical considerations pertinent to international public relations
3. Demonstrate a nascent understanding and willingness for both the unique and boundary spanning qualities of a variety of global public    relations environments
4. Identify key principles in case studies and relate them to practice-related concerns

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently