PUB30002 – Issues, Crisis and Risk Communication

PUB30002      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                        Contact hours

1 Semester                                                      36 hours


Professional Communication Practice (COM10007)

AND 37.5 Credit Points



Aims and Objectives

This unit introduces students to the strategic importance to organisations of the public relations related disciplines of issues, crisis and risk communication and to explore how they can be implemented in a range of public relations contexts.

Students who successfully complete this unit will be able to:
1. Formulate and articulate the differences between issues, crisis and risk communication
2. Critically analyse the importance of these disciplines to organisations’ strategic goal-seeking
3. Analyse key principles from case studies and apply to practice-related concerns
4. Prepare plans for issues, crisis and risk communication appropriate to a variety of public relations scenarios

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently