Swinburne > Subjects > PUB30003 – Public Relations Project and Campaign Planning

PUB30003 – Public Relations Project and Campaign Planning

PUB30003      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                      Contact hours

1 Semester                                                  36 hours

Prerequisites

Professional Communication Practice (COM10007)

AND Public Relations Theory and Practice (PUB20002)

AND 37.5 credit points at level 2

Corequisites

N/A

Aims and Objectives

This unit exposes students to advanced public relations practice, with a special emphasis on the development and deployment of PR projects and campaigns. It embraces ideas and approaches and skills fundamental to managing oral, written and mediated communication plans. This unit aims not only to build students’ competence but also their confidence in functioning as ethical communicators able to research, develop and deploy plans that meet client (internal and external) requirements.

Students who successfully complete this unit will be able to:
1. Critically analyse innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Analyse the use and value of different media in professional communication
4. Demonstrate planning and implementing a communication plan
5. Effectively identify approaches to working with clients on communication opportunities
6. Analyse appropriate methods of evaluating the success of communication plans

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently