Branding, Innovation and Design

BRANDING, INNOVATION AND DESIGN

MKT30017      |       12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                             Contact hours

One Semester                                       36 hours

Prerequisites

150 Credit Points
And
MKT10007 Fundamentals of Marketing
And
MKT20025 Consumer Behaviour

Corequisites

Nil

Aims and Objectives

This unit explores the application of marketing to the innovative design and management of brands. Bringing together research on brand design and management, innovation, consumer behaviour and marketing communications, students will develop skills to understand how brands are created to carefully targeted markets and audiences. Students will also learn about and apply cutting-edge ideas and practices to explore the importance of design and innovation in branding.

After successfully completing this unit, you will be able to:
1. Understand and apply the fundamental principles involved in the innovative design and management of brands
2. Review the branding, innovation and design elements and evaluate brand decisions that contribute to creating a competitive advantage of a real-world company
3. Analyse and evaluate the segments being targeted by an organisation, the brand positioning and value proposition offered to each segment
4. Apply information from a marketing brief and conduct research to develop branding elements to deliver outcomes
5. Develop collaboration and teamwork skills

General Skills Outcome

• Problem solving skills
• Analysis skills
• Communication skills
• Ability to tackle unfamiliar problems
• Ability to work independently, and
• Teamwork skills