ADV20001 – Advertising Issues: Regulations, Ethics & Cultural Considerations

ADV20001      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                           Contact hours

One Semester                                                 36 hours


Principles of Advertising (ADV10001)



Aims and Objectives

This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.

Students who successfully complete this unit will be able to:
1. Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
2. Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of public complaint and control
3. Describe how advertising campaigns are culturally defined
4. Apply intercultural and ethical theory to practical issues

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently