COM30002 – Professional Practice: Client and Agency Management

COM30002      |              12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                      Contact hours

1 Semester                                                  36 hours


50 Credit Points of Level 2 units



Aims and Objectives

The unit prepares students for their graduate career by developing a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects. Additionally, students will have opportunities to further develop their interpersonal skills aimed at helping them to establish and manage both inter and intra agency relationships, and also relationships with clients. Students will undertake a project to communicate discipline specific skills to a wider audience. They will be expected to work collaboratively to identify issues, plan and develop operational plans for the workplace.

Students who successfully complete this unit will be able to:
1. Adopt innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Discuss the use and value of different media in professional communication
4. Demonstrate confidence in planning and implementing a communication plan
5. Identify effective approaches to working with clients on communication opportunities
6. Discuss appropriate methods of evaluating the success of communication plans

General Skills Outcome

• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently