MDA30012 – Researching Social Media Publics

MDA30012      |       12.5 Credit Points       |       Location: Hanoi, Ho Chi Minh City

Duration                                                        Contact hours

1 Semester                                                      36 hours


50 credit points at Level 2



Aims and Objectives

Social media applications and platforms are increasingly defining the way we communicate. These technologies shape many areas of social life and affect the kinds of ‘publics’ that form out of networked communication. Social media changes the ways commercial enterprise develops a customer base, the way emergency services communicate with locals during times of crisis, how people come together to protest or celebrate and how health and education are experienced. Researching Social Media Publics introduces research methodologies for analysing such sites of social media practice. It is part of the social media major and minor and also works as a pathway to postgraduate study.

After successfully completing this unit, students will be able to:
1. Critically analyse current methodologies for researching social media technologies, practices and processes
2. Define, describe and analyse core concepts, theories and issues facing the emergence of social media technologies and platforms and their implications for society
3. Prepare and deliver an oral presentation that evaluates current research into one area of social media practice addressed within the unit
4. Plan and undertake research into a significant issue concerning a site of social media use and practice

General Skills Outcome

  • Fundamental Skills
  • People Skills
  • Thinking Skills
  • Personal Skills
  • Literacy (including reading and writing)
  • Communication (including speaking and listening)
  • Discipline Vocabulary and Expression